New institutional line depicts malls as the stage for multiple stories

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Multiplan launched a new line of communication, created by the 6D agency, which presents a more humanized brand and portrays its malls as places replete with experiences and encounters. Environments where things happen.

The advertisements follow the concept: "Multiplan, Multiple Stories with You," and were based on four underpinning themes: Fashion, Lifestyle, Food and Convenience. The slogan "Making your life better" marks the full brand positioning.

"We want to show the multiple styles, moments, flavors and options we offer our clients. Malls, more than just shopping centers, are living places, the scene of many stories experienced every day," says Rodrigo Peres, Multiplan's Marketing Manager.


Technical Credits:

Photographer: Daryan Dornelles

Assistant: Stefano Martini

Art Director: Nina Taddei

Creative Planner: Eric Gaia

Copywriter: Rita Patrocínio

Executive Producer: Paulica Coelho

Project leader: Natalia Erre


Production: Raquel Conde

Production assistant: Ari Thomas

Costume Designer: Paula Ströher

Makeup: Nathalia Rosa

Casting by: Giselle Favoretto

Customer approval: Jose Isaac Peres, Rodrigo Peres, Mônica Rocha and Adriana Antunes



Barbara Esteves

Bianca Lima

Bruna Esteves

Bruno Souza

Julia Silveira

Paolla Braga

Willian Cipriano