Aiming to reinforce the importance of prevention against breast cancer, the second most common type of cancer in Brazil, Multiplan shopping centers have prepared actions that are part of the special program for Pink October.
ParkShopping Campo Grande, in Rio de Janeiro (RJ), promotes, between October 20 -23, the Espaço Viva (Live Space), with a special program. The event will feature free activities with the distribution of passwords on site. Among the activations will be lectures, scarf customization workshops, hairstyle, braiding and make-up workshops, and a space with instructors from SENAC's nursing course teaching techniques for women to perform breast self-examination, which is so important for early identification of the disease. The complete program is available on ParkShoppingCampoGrande's social networks.
O BH Shopping, in Belo Horizonte (MG), hosts a photo exhibition with the theme "Prevention comes in all colors." Visiting is free and it is open from Monday to Saturday, from 10 a.m. to 10 p.m., and on Sundays, from 12 p.m. to 8 p.m. Four models were photographed by renowned photographer Márcio Rodrigues and the result of this unique work can be seen at Mariana Floor, until October 31.
The customer service teams at DiamondMall, also in Belo Horizonte (MG), and at ParkShoppingSãoCaetano, in São Caetano do Sul (SP), are wearing, during the entire month of October, the pink ribbon symbolizing the prevention movement. DiamondMall is also using its social networks to amplify the reach of awareness messages about prevention and early treatment. Both developments' facades are illuminated in pink during the period.
BarraShopping, in Rio de Janeiro (RJ), JundiaíShopping, in Jundiaí (SP), RibeirãoShopping, in Ribeirão Preto (SP), ParkShopping,, in Brasília (DF), and ParkShoppingBarigüi,, in Curitiba (PR) will also keep their facades illuminated in pink during October.
Multiplan and its malls reinforce the importance of health care. Get involved in this campaign through the company's shopping centers.