Multiplan is one of the finalists for the Mobile Time Selection Award 2020 based on the case history of a drive-thru system implemented in shopping malls and a channel created in the Multi superapp to enhance the user experience. In this edition, the award's thematic initiatives are combating the new coronavirus or the social, economic and health impacts resulting from the pandemic. Only projects created in Brazil that involve the use of mobile technology can compete, whether on a smartphone as an interface or the mobile network for data or traffic collection. Voting takes place through the award website and runs until August 2nd.
The direct sales channel created by the MIND team - Multiplan's Marketing, Innovation & Digital Business area - was an initiative designed to integrate shopping malls with their clients, also through technology, generating benefits for consumers and tenants. The platform allows access to the list of shops and restaurants that operate via drive-thru and delivery, offers a search field to facilitate the identification of participating operations and, with a single click, takes the customer to WhatsApp or makes a call to place the order.
“The Mobile Time Award nomination is a recognition of our frequent investments in innovation. The launch of the direct sales channel was developed to offer an even better experience to customers and store tenants. But it was not our only launch in the period: we also expanded the marketplace performance of the Multi Superapp to BarraShoppingSul, which is now served by our delivery service,” says Daniel Peres Chor, Co-Head of Marketing, Innovation & Digital Business (MIND) of Multiplan. “It is gratifying to be part of a company that has been innovating for over 40 years, always focusing on the well-being of customers and the high standard of excellence,” the executive added.
After analysis by the Mobile Time editorial team, 14 projects are competing for this year's award, with creativity/innovation and the importance of the initiative to society as criteria. The winners will be announced on August 12, during the Tela Viva Mobileseminar.