With the participation of Evaristo Costa and Glória Pires, Multiplan has just launched its new institutional campaign to highlight care and safety attributes its shopping centers. Created by the NW3 agency and produced by TKFilmes, the campaign will appear on open and closed TV channels and digital media, focused on what goes on behind the scenes of a mall before its daily opening. First aired this week in São Paulo, Rio de Janeiro and Belo Horizonte, the campaign also features an online web-series.
The video portrays the preparation of a shopping mall to receive customers: the arrival of employees, taking their temperatures and bolstering the sanitation measures inside the project's areas, highlighting the safety protocols that the Company has adopted to dampen the transmission of COVID-19. “The campaign reflects the care and safety we are applying in our malls, where every detail counts to offer a positive experience to our consumers," says Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Business (MIND) at Multiplan.
The film also highlights the more than 700 surface tests carried out at high circulation points inside Multiplan’s malls in recent months, all returning negative results. “The tests we perform demonstrate the efficiency of our health safety protocol, which is already familiar to customers, as well. Our malls maintain all the initiatives adopted since the beginning of the pandemic, including communication to the public about the mandatory use of masks and other health and hygiene care measures," says Vander Giordano, Multiplan's Institutional Vice President.
The web-series contains testimonials from clients, store managers and personalities about the experience in a Multiplan project and the importance of the care that has been adopted. The campaign will last 15 days and is available on the Company's YouTube channel.
NW3 - Integrated Communication
Planning Director: José Breda Ferreira Filho
Creation Heads: Maria Cláudia Gottardi and Sérgio Garrido
Media: Fabiano Rodrigues Santos and Solange Pires
AM4 – digital content
Commercial Director: Magno Carvalho
Project Manager: Paolla Coutinho
Developers: Alexandre Dias and Vinicius Eugenio
Direction of Digital Creation: Manoel César
Designer: Henrique Ferraz
Executive Director: Táriki Barbosa and Luiz Barbosa
Director: Paula Galacini
Director of Photography: Rubia Lima and Davi Valente
Production Director: Thiago Freire
Assistant Director: Hemily Araújo
Video Assistant: Carla Soares
GMA: Gustavo Spock
Direct Sound: Rafael Comes
PPE and COVID Tests: Michelle Rodrigues
Screenwriting: Henry Assef
Edition/finalization: Loris Reggiani / Guilherme Marcos/Paulo Oliveira/Lorena Martinez
Sound producer: Toka
Customer approval: Marcelo Martins, Marcos Botelho, Rodrigo Peres