Multiplan launches new Multi superapp campaign

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Aiming to further expand the reach of the Multi superapp, Multiplan has launched a new advertising campaign for its shopping center applications, starring comedian Rafael Portugal. Developed by the Comun agency and running from May 15, the campaign includes 30 and 60-second films, as well as a series of spots that individually highlight the application's features. The initiative reinforces the concept of Multiplan malls as the best option for leisure, gastronomy and shopping, showing that the Multi is the customer's great ally throughout his/her journey. Based on the expression "nothing is so good that it can't get better," the new campaign highlights the features available in the superapp, inserting digital interventions to punctuate what was called the "Multi Effect." The situations portrayed in the campaign materials show how the experience with the malls gets even better with Multi and highlight the irreverent humor of Rafael Portugal. Attentive to consumer...