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Second Brazilian Apple Store opens in MorumbiShopping, São Paulo
The second Brazilian Apple Store is located in MorumbiShopping. The inauguration will be on April 18th. The Apple Store from São Paulo follows the standards of the other stores around the world, where consumers can buy and test all devices produced by the brand, like Macs, iPhones, iPads, plus a huge range of accessories.
The new store team has 80 employees - the largest team at an Apple Store in Latin America. The major advantage of the São Paulo shop is the Genius Bar 360°, where staff provide technical support to customers. They will offer two seasonal programs of tours for children, in partnership with schools, leading kids to meet the company's products and services. Frequent activities should also bring Brazilian talent to speak on the store.
The first Apple store in Brazil was inaugurated, in 2014, in VillageMall, a Multiplan’s shopping center located in Rio de Janeiro.