Malls of Multiplan win awards
Two malls of Multiplan won relevant awards this week. The ParkShoppingBarigui was the winner of the 24th edition of Top of Marketing, promoted by ADVB - PR (Association of Sales and Marketing of Brazil - Paraná Section ) in the retail category. The contest awards the best cases of sale and marketing of Paraná. In this edition, Party At The Mall, party hosted by the mall, was elected as the best case in the category. The awards ceremony will be held on the evening of November 24 in Curitiba.
Party at the Mall is a large party with special decoration, musical attractions, exclusive services and beautiful people. The concept of the party is invite of Curitiba personalities from the worlds of music, fashion and lifestyle to be the hosts of the party.
Already Barra Shopping was elected, for the 5th consecutive year the preferred shopping the Rio, in a survey conducted by the newspaper O Globo, " Cariocas’ Marks”, which reveals the favorite products and services of those who live in Rio. 39 categories business , including shopping center, beer, luxury supermarket, apart from the new "the Dude Cup", which shows the brands most associated to the 2014 event.
During the months of June and July 2014, the research identified the marks, mentioned spontaneously within categories. Relevant to the choice of a brand (such as quality , respect, value, and identity development ) aspects were scored for the formation of the ranking.