The end of the year approaches and promises a lot of movement in MorumbiShopping. Besides the special decoration for Christmas, the venture will launch an app to help its parishioners to attend the traditional Christmas promotion without facing any queue. Developed by CRMALL, the tool will be inside the app MorumbiShopping and allows the client to make the registration of notes wherever you are, directly from your smartphone.
The mechanics will be the same as previous years: we must gather invoices for purchases and redeem for coupons to participate in the promotion. Innovation happens in the form of vouchers registering: through the novel application, available for Android and iOS, from the first day of the promotion, the user takes pictures of notes and they will be automatically enrolled in the shopping system, eliminating the need catching queues in the exchange counter. When the registration is validated and invoices are computed, the client will receive a notification to withdraw their coupons.
Additionally, the app provides convenience for the customer who can choose to print the coupons by shopping done. Thus, the mall will print the coupons on the last day of the promotion, in the presence of an auditor.
"People are already used to avoid queues at airports using the check-in online, for example. The idea is that the ease of application is also present in the shopping environment, especially in a busy period as the end of the year. The application will greatly facilitate the registration of the notes, taking minutes and allowing the client to do the procedure in the time and place where you like", says Katia Ardito Gandini, marketing manager fo MorumbiShopping.