News

06.06.2019

BarraShopping e VillageMall sponsor #AqueleAbraço project

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Initiative ed a large crowd  in a joint action to clean up the beaches in the Barra da Tijuca region BarraShopping and VillageMall, Multiplan shopping centers, announce sponsorship of the #AqueleAbraço project. The action, created by Route Brasil - an organization that aims to create solutions for the impact that human consumption generates in natural environments - took place on World Oceans Day, celebrated on June 8. On the date, starting at 9 a.m., volunteers gathered on several of Barra da Tijuca, Reserve and Recreio beaches for a symbolic action and joint effort to clean the waterfront. “Our expectation is that, as of this Aquele Abraço (The Big Hug) event, people will present better behavior and take a more critical look at the impact that our consumption causes in the oceans,” said Simão Felippe, presidente of Route Brasil. The project aimed to bring together 18,000 people who, holding hands in front of the sea, symbolize a big...