Communication translates into profitability
The Merchandising department focuses on finding the most appropriate strategy and best form of exposure for the advertiser's brand, in order to create connections and provide unique experiences to consumers.
With extensive market knowledge, Multiplan’s Merchandising team is equipped to meet the different marketing and advertising needs of all the sectors of domestic industry and commerce in Brazil's industrial sector, promoting products and services to a well educated and opinion-forming public.
Among the many venues available in the shopping malls are kiosks, stands and special format areas in addition to internal banners and outside panels with prime visibility
Multiplan shopping malls receive an average of 170 million customers per year, mostly from classes A and B, who generate around R$ 9.7 billion in sales. Merging and analyzing customer profiles optimizes investment in publicity.